"Exciting to see visions converted into reality"
- Jan Olesen, Bestseller Wholesale
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In collaboration with ITL, Bestseller Wholesale has developed a worldwide extranet for Bestseller Wholesale. The extranet is a global internet tool from which all Bestseller’s employees, shops and wholesale customers benefit in their daily routines.
It was ITL’s responsibility to solve the programming issues based on a predefined site structure and storyboard. It was particularly exciting for Jan Olesen, who is responsible for development, to see the visions for the extranet converted to reality. Jan Olesen praises ITL for their ability to remain grounded at times when Bestseller became a little too visionary. ITL always had alternative solutions at hand.
Jan Olesen draws particular attention to the fact that ITL prioritises user-friendliness. The shop managers are young people, interested in clothes and fashion. They should be able to understand and use the system without necessarily having a thorough knowledge of the internet and web design.
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A tool for global communication
The criterion for success was an efficient extranet with a large range of functions and a high degree of user-friendliness. The best way to achieve this is to ask who the user is and what his/her requirements are. The result was a 10-point menu with a broad range of facilities, yet a simple structure.
The aim of the project was to make communication easier for shop managers. The system makes it easy to keep abreast of the company’s activities. Importance is attached to all types of communication related to areas in which it is important to be updated, e.g. news, new trends, new campaigns, potential for online shopping, discussion forums, participation in course activities and much more.
Bestseller emphasises that it is important that the system promote proximity. It should encourage people to talk to each other, not only locally but globally. This is one of BestsellerNet's strengths. Each shop has access to the same information, regardless of whether it is next door to the central administration in Brande or whether it is in Japan.
BestsellerNet is a success. It provides the individual user with an excellent tool for the most important task: selling clothes.
